Blue Bunny

We Make Fun

Agency: Observatory


Blue Bunny exists to defend and champion fun, every day. A new purpose-based campaign from Observatory inserts us into the bunny-sized world of the Blue Bunny corporate headquarters reminiscent of the movie Being John Malkovich.
"We Make Fun" is Observatory’s first campaign as AOR for Blue Bunny and is accompanied by work from parent company Stagwell across multiple brands of Blue Bunny owner, Wells Enterprises. In the campaign, humans are touring the Blue Bunny headquarters — an office naturally run by bunnies, who patiently tolerate their eager visitors’ antics.

This professional campaign titled 'We Make Fun' was published in United States in April, 2022. It was created for the brand: Blue Bunny, by ad agency: Observatory. This Film medium campaign is related to the Food industry and contains 3 media assets. It was submitted over 2 years ago.


Advertising Agency: Observatory

CDC National Ce...


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