Description
Addiction is a treatable disease, not a character flaw. But social stigmas related to substance use disorders still serve as a barrier to treatment. Challenges like healthcare provider bias, misrepresentation in media, and judgements about treatment options were all cited as real obstacles for those seeking recovery. This spot reframes the conversation by focusing on it from an individual level. Through clever casting and imaginary world-building, the preconceived notions about recovery are stripped away, reframing the discussion from one of judgment to one of unconditional support.
This professional campaign titled 'The Path to Recovery' was published in United States in February, 2022. It was created for the brand: CDC National Center for Injury Prevention and Control, by ad agency: Brunet-García. This Film medium campaign is related to the Health and Public Interest industries and contains 1 media asset. It was submitted over 2 years ago by Senior Art Director: Melissa Pierce of Fors Marsh.
Credits
Advertising Agency: Brunet-García, Jacksonville, United States of America
Executive Creative Director: Eduardo Sarmiento
Creative Director: Aerien Mull
Associate Creative Director: Colin Barnes
Senior Art Director: Bronie Brunet
Senior Art Director: Melissa Pierce
Art Director: Dani Simmons
Junior Art Director: Jill Responte
Copywriter: Joe Demarco
Copywriter: Jefferson Rall
Account Executive: Chad Villarroel
Account Executive: Anna Jaffee
Film Production: Castano Group
Director: Kedgar Volta
Music: The Balance King
