ADVERTISING

CLA

We'll Get You There

Agency: The Shipyard

Description

Brand development research and planning uncovered the new positioning, “Deeply Invested,” which reflects CLA’s dedicated relationship with its clients. In the integrated campaign, titled “We’ll Get You There,” a riderless bicycle is brought to life with practical effects and computer animation on a tour of the many industries CLA serves, from construction sites to hospital halls to government corridors.
The campaign launches today with a 30-second video that will debut online and subsequently run across national cable and connected TV. Additional creative elements include streaming audio, podcasts, print ads, high-impact display banners, and interactive social posts.

This professional campaign titled 'We'll Get You There' was published in United States in May, 2022. It was created for the brand: CLA, by ad agency: The Shipyard. This Digital and Integrated media campaign is related to the Professional Services industry and contains 4 media assets. It was submitted 7 months ago by Lynne Collins of Lynne Collins Communications.

Credits

Chief Creative Officer: Dave Sonderman
Exec. Creative Director: Ryan Conover
Creative Director: Tony Sharpe
Assoc. Creative Director: Eric Davis
VP Production: Liz Ross
Senior Designer: Amanda Mazzola
Production Designer: Elizabeth Kim
Senior Producer: Jackie Robles
Senior Digital Producer: Kyle Vicioso

VP, Group Account Director: Lauren Banks
Account Director: Dave Ronk
Senior Account Manager: Andrew Hulse
Project Manager: Amanda Crist
EVP Media Services: Ross Capers
Media Planner: Lauren Golda

Associate Creative Director at The Shipyard: Dan Crumrine

Production Company: Joyrider Films
Joyrider Films Director: Ruairi Robinson
Joyrider Films Executive Producer: Spencer Friend

Audio: Bounce Sound Studios
Bounce Sound Studios Post Engineer: Mark Ruff
Bounce Sound Studios Audio Engineer: Jason Hoban
Bounce Sound Studios Producer: Michael Azzato

Visual Effects/CG: Coffee & TV
Visual Effects/CG Lead Artist: Shannen Ward

Digital Postproduction: Spillt
Spillt Executive Producer: Kate Swift
Spillt ACD: David Rickles

ADVERTISING

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