Description
Virgin Voyages is here to remind you that you deserve a kid-free vacation. A fun new global campaign from Special US plays off of this notion, making it clear that cruises with Virgin Voyages are for those 18-years-old or older, no kids allowed. The campaign’s hero spot, “No Kids On the Ocean,” is shot 80s music video style, reminiscent of an emotional movie montage, juxtaposing pissed off kids singing about being left behind set against shots of the new luxury vessels and parents enjoying their holiday.
Having recently won the Virgin Voyages account, “No Kids On the Ocean” is Special US’s first creative execution for the cruise line with a new brand platform launching soon. The work is a reminder that parents do a lot for their children, and sometimes the best way to celebrate them is to take a kid-free break.
This professional campaign titled 'No Kids On the Ocean' was published in United States in May, 2022. It was created for the brand: Virgin Voyages, by ad agency: Special US. This campaign is related to the Recreation, Leisure and Travel and Tourism industries and contains 1 media asset. It was submitted over 2 years ago.
Credits
AGENCY :: SPECIAL GROUP
CCO, Partner
William Gelner
Creative Director
Alice Blastorah
Creative Director
Will Decher
Sr. Writer
Lex Singer
Account Director
Lauren Keeton
Head of Production
Esther Perls
Head of Business Affairs
LT Ware
Head of Strategy
Kelsey Hodgkin
PRODUCTION :: TOOL OF NA
Director
Win Bates
President
Dustin Callif
Managing Director
Nancy Hacohen
Senior Executive Producer
Laura Macauley
Line Producer
Nicole Acacio
Director of Photographer
Garrett Shannon
Production Designer
William Pierce
MUSIC :: NEW MATH
Creative Director
Raymond Lowery
Executive Producer
Kala Sherman
Creative Director
David Wittman
Producer
Jake Falby
Composer
Sam Skarstad
EDIT :: WORK EDITORIAL
Editor
Stewart Reeves
Assistant Editor
Kenneth Munoz
Producer
Chandler Raub
VFX/FINISHING :: THE MILL
Lead Flame
Rob Ufer
Executive Producer
Karena Ajamian
Senior Producer
Stephanie Allis
