Description
For Mother's Day, Mattress Box taps into nostalgia and honesty with a heartfelt message. The ad acknowledges that no mattress can ever compete with the comfort of a mother's lap, the ultimate source of the best sleep. Rather than making bold claims, Mattress Box focuses on offering the next best thing: a comfortable and supportive night's sleep. The ad cleverly uses this comparison to highlight the brand's dedication to quality while paying tribute to mothers everywhere.
This professional campaign titled 'We Lied! We're Sorry' was published in India in May, 2023. It was created for the brand: Mattress Box, by ad agency: One Mg. This Digital medium campaign is related to the Household Products industry and contains 1 media asset. It was submitted about 1 year ago by Copywriter: Arun Anoop.
Credits
Copywriter: Arun Anoop
Designer: George Louis
