Vanguard Properties, a real estate investment group, is one of the main sponsors of Estoril Open 2018, the biggest Portuguese tennis tournament. Our challenge was to announce this official sponsorship through a concept that could be communicated in a print ad. The concept would have to mix tennis and real estate.
At Estoril Open, Portuguese tennis players have home advantage. Vanguard Properties acts in real estate, for this reason it understands the “home” market. The “We play at home” concept was born. The graphic exercise was to adapt tennis courts to houseplants, promoting our concept almost automatically and with great impact.
This professional campaign titled 'We Have Home Advantage, We Play At Home, There’s Nothing ...' was published in Portugal in April, 2018. It was created for the brand: Vanguard Properties, by ad agency: By Interactive Brands Agency. This Print medium campaign is related to the Professional Services industry and contains 3 media assets. It was submitted almost 6 years ago.
Advertising Agency: By, Lisbon, Portugal
Creative Director / Art Director: Carlos Pontes
Creative Director / Copywriter: Kiko Pedreira
Art Director: Joana Dionísio
Art Finalist: João Ruas
Client Executive: Gisela Macedo
Client Service Director: Luísa Manso