Swedish Armed Forces

We Go All the Way

Agency: Volt


For this year’s Pride Festival in Stockholm, The Swedish Armed Forces wanted to show their support. Their work towards equality comes with the constant duty to protect our rights for boundless love and self-expression, and they wanted to celebrate both the men and women within the Forces that carry out this duty every day and everyone walking in the parade. The message was loud and clear - we are prepared to go all the way.
The ad, together with the same message on the Swedish Armed Forces social media channels, sparked an enormous response.

This professional campaign titled 'We Go All the Way' was published in Sweden in August, 2017. It was created for the brand: Swedish Armed Forces, by ad agency: Volt. This Print medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: Volt, Stockholm, Sweden
Art Directors: Jörgen Berglund, Johanna Johansson
Copywriters: Petter Nylind, Daniel Jakobsson
Project Manager: Malin Almqvist
Production Manager: Camilla Ryttare
Planner: Cornelia Wangel
Final Art: Åsa Stjärnquist
Account Director: Henrik Stampe
Photographer: Henrik Bonnevier

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