We don't make Jeep. You do.

Agency: Publicis Groupe Dubai

Thank you, Jeep adventurers.

Dark Knight





The Mask


As advertisers, we always look for the USP. So many automotive competitors are copying the design of Jeep vehicles, so we had to dig deeper than the product to find the essence of Jeep. A brand is so much more than a product and a logo. It is an ethos lived and breathed by its audience. The passion that the Jeep community has for their vehicles is what sets our brand apart. No manufacturer can ever copy that. So, instead of shiny new vehicles, we celebrated scratched-up, muddy Jeep SUVs and the people who own them, name them, modify them, and take them on adventures. Jeep is owned by the Jeep community, and it’s a badge of honor to proclaim we didn’t make this campaign. They did.

This professional campaign titled 'We don't make Jeep. You do.' was published in United Arab Emirates in January, 2024. It was created for the brand: Jeep, by ad agency: Publicis Groupe Dubai. This Film, Integrated, and OOH Outdoor media campaign is related to the Automotive industry and contains 7 media assets. It was submitted 3 months ago.


Chief Creative Officer: Rafael Augusto
Executive Creative Director: Tuki Ghiassi
Creative Director: Anton Marais
Associate Creative Director: Oussama Founi
Associate Creative Director: Per Kristian Morck
Senior Art Director: Vinicius Maldonado
Senior Copywriter: Pablo Tesio
Senior Art Director: Stefano Chiabrando
Senior Copywriter: Johan Granados
Art Director/Editor: Abdullah Samir
Art Director: Randy Balbon
Motion Designer: Louis Borniche
Senior Designer: Hamdan Muhsen
Editor: Yousef Azhari
Arabic Copywriter: Kamel Zeitouny
Producer: Yousra Elharouni
Business Lead: Jean Traboulsi
Business Director: Stuart Randall
Communication Manager: Alessandra Ziade
Project Manager: Karim El Habre
Senior Manager - Content: Maryam Audi

CGI/Retouching: Leap Studios
Music composition: STAUB Audio
Sound design / Mix: Source Sound LA
Post: LZRD


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