Absa Retail and Business Banking has unveiled their latest campaign centred on their promise "We Do More So You Can". The campaign seeks to reinforce the idea that consumers are familiar with namely, "Africanacity” and imbue it with more meaning. Africanacity is a term that was coined by Absa, referring to the uniquely African ability to always find a way to get things done. “We Do More So You Can” is the campaign message and the tactic Absa is using to drive the campaign is “I CAN” taken from the word “Africanacity”, a simple and explicit expression of the can-do spirit (Africanacity) . The campaign message “We Do More So You Can” is demonstrated in relatable everyday scenarios where Absa positions its products and services as evidence of how they bring possibilities to life.

This professional campaign titled 'We Do More So You Can' was published in South Africa in August, 2020. It was created for the brand: Absa Retail and Business Banking, by ad agency: Wunderman Thompson. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 3 years ago by Mr: Mulalo Mathelemusa of Alfa Destiny .


Advertising Agency: Wunderman Thompson South Africa, Johannesburg , South Africa


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