The Other Half

We are The Other Half


On February 9th 2014, 50.3% of the Swiss voters expressed their desire to limit and regulate the so called 'mass immigration'. This decision attempts to abolish the bilateral agreements, established in 1999 between Switzerland and the EU, which lead to the opening of the borders and defined the rules for free movement of persons and workers. In the eyes of Europe and of the entire world, this extreme, narrow-minded and hard decision darkens and blurs the idea of an international, open-minded and Human Rights promoting Switzerland. The Other Half is the 49.7 percent who are now ashamed of their country and who wish it to be known for its openness, generosity and creativity. Because creativity gives birth to new ideas, new schemes and new solutions.

This professional campaign titled 'We are The Other Half' was published in Switzerland in February, 2014. It was created for the brand: The Other Half, . This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 10 years ago.


Creative Director / Art Director: Julien de Preux
Motion Designer / Editor: Karim Merzoug


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