This campaign was humorously created to illustrate the bereavement felt for the dearly departed MAS (Miami Ad School), now recognized as M.AD School of Ideas. The images poke laughable fun at all the things that might have gone wrong for students during their educational journey at the accredited institution. This campaign was an effort to engage current students in feelings of nostalgia while promoting acceptance for the new branding of a school we once loved so much. In Loving Memory of MAS. Gone but not forgotten.
This student campaign titled 'WE ARE M.AD' was published in United States in March, 2020. It was created for the brand: Miami Ad School, by ad school: Miami Ad School. This Print medium campaign is related to the Education industry and contains 9 media assets. It was submitted over 2 years ago by Art Director/Graphic Designer: Yasmine Nur.
Advertising School: Miami Ad School (M.AD School of Ideas), Miami, United States of America
Art Director/Photographer/Graphic Designer: Yasmine Nur
Copywriter: Hanai Garcia