WKUP is a small coffee shot by Melitta. As opposed to a typical energy drink, WKUP is made with all-natural caffein and, even though it's only a 90ml shot, it is as strong as a double espresso. The campaign, 'Bribe Your Brain' was created to talk to connect with the target audience using everyday, relatable scenarios.
This student campaign titled 'Bribe Your Brain' was published in Germany in January, 2020. It was created for the brand: Miami Ad School, by ad school: Miami Ad School. This Print medium campaign is related to the Soft Drinks industry and contains 3 media assets. It was submitted almost 4 years ago by Mr.: Rasesh Patkar of Miami Ad School Europe.
Advertising School: Miami Ad School Europe, Hamburg, Germany
Copywriter: Rasesh Patkar
Professor: Jan Hoffmeister