Description
We needed to remind people of Ukraine about the war that is still happening in order to raise donations to the "Come Back Alive" volunteering fund. So we used something that every city dweller is used to – a taxi.
This professional campaign titled 'Wartaxi' was published in Ukraine in November, 2016. It was created for the brands: Come Back Alive Foundation and Uklon Taxi, by ad agency: NII. This Experiential medium campaign is related to the Public Interest, NGO and Transport industries and contains 1 media asset. It was submitted about 6 years ago.
Credits
Advertising Agency: NII, Kyiv, Ukraine
Creative Director: Lesha Novikov
Art Director: Daniel Liakh
Copywriters: Lesha Novikov, Josh Croston
Designer: Anatoliy Kovbel
Director of Photography: Yuri Dunay
Producer: Marianna Novikova
