Warm Wishes

Barbour reunites with Aardman’s Wallace & Gromit for “Warm Wishes,” a festive stop-motion adventure that brings the beloved British duo back for a second consecutive Christmas collaboration. The film follows Wallace and Gromit on a snowy countryside outing to test Wallace’s latest invention, the Walk-o-matic, which combines his trusty armchair with enormous wheels made from Barbour wellies. The contraption promises all the pleasures of a winter walk without the need to actually walk.

As expected, the invention quickly runs into trouble, sending Wallace flying into a snowdrift. Gromit comes to the rescue with a cosy Barbour jumper, returning the favour after receiving his own waxed dog coat earlier in the film. Shaun the Sheep and his flock also make a guest appearance, adding to the familiar Aardman charm.

The campaign celebrates the shared British heritage and craftsmanship of Barbour and Aardman, with the brand’s signature Scottish tartans woven throughout the animation. Barbour global marketing director Jamie McCall says Wallace and Gromit’s warmth, humour and appeal across generations make them ideal characters to showcase the brand’s iconic tartan during the festive season.

Alongside the film, Barbour is launching a limited-edition collection of Re-loved Wallace & Gromit-inspired jackets, scarves and dog coats. All proceeds will go to Oxfam, extending the campaign’s spirit of festive goodwill beyond the screen.