Agency: Sid Lee


The (French) colonel is back, and he’s on a new mission. Last year the fast food brand heated up the market in France, increasing sales 9% from the previous year. But the colonel won’t stop there. The impressive results are only spurring him on in his next mission – to encourage allFrench people to taste KFC. The brand is planning to draw in new diners with a series of limited time offers, starting with the Kentucky Burger.
To promote the launch of the KFC Kentucky Burger, the most all-American of sandwiches, the Colonel is heading west, back home to Kentucky, where he’s the most wanted man. The best sheriffs, and the worst bandits, gold miners on a donkey, and families in covered wagons - everyone’s after the Colonel. They’re all relentlessly searching, day and night, not because his head is on a wanted poster… but to get a chance to taste the new Kentucky burger.

This professional campaign titled 'Wanted' was published in France in February, 2020. It was created for the brand: KFC, by ad agency: Sid Lee. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 4 years ago by BRAND MANAGER: Alban MICHELET of BIRTH PRODUCTIONS.


Advertising Agency: Sid Lee, Paris, France
Chairman - Executive Creative Director: Sylvain Thirache
President: Johan Delpuech
Creative Directors: Céline Mornet-Landa, Clément Mornet-Landa
Managing Director: Mehdi Benali
Art Director: Jessy Kikabou
Copywriter: Chloé Lefour
Senior Creative: Julien Sens
Group Account Director: Héloïse Marchal
Senior Account Manager: Camille Caucat
Account Executive: Yoann Deminiac
Head of Social Media: Alexandre Ponte
Social Media Manager: Elise Lassimoulie
Head of production: Thomas Laget
TV producer: Benoit Fernandes
Production Company: Birth Productions
CEO - Birth Productions: Hugo Legrand-Nathan
Production Director: Caroline Habchi
Service Production: Lucky Rabbit
Post production: Laurence Vidot
Post production: Mathematics
Chief Decorator: Pierre Pell
Dop: Ray Coates
Director: Martin Jalfen
Producer: Arthur Emorine
Assistant Director: Jacques Eberhard
Editing: Lucas Nolla
Color Grader: Matthieu Caplanne
Production Assistant: Amandine Rouanne
Culinary Stylist: Valery Droue


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.