Wall of Fame

For a category where “paint is paint,” the last thing it needed was another campaign blending into the wall of just another paint ad. With a superior product like DuraCoat’s Ultima Play, we knew the usual “look at our color range” approach wouldn’t cut it - even though the product has excellent textures and finishes.

But here’s what hit us: in today’s digital era, our precious memories, big wins, and heartwarming stories are mostly hidden away, buried in our phones or memories. We scroll past them daily but rarely give them the spotlight they deserve.
This campaign is all about bringing those moments to life. DuraCoat Ultima isn’t just paint - it’s a canvas that turns your everyday walls into a celebration of life’s moments. With its unique textures and finishes, a wall can become a beautiful backdrop for those moments.

It’s about giving everyone a chance to create their “Wall of Fame” rather than keep your proudest moments tucked away. Whether it’s your kid’s first drawing, a family photo that makes you smile, or the certificate from when you crushed it at work - these stories deserve to be seen, shared, and celebrated every day.