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Basco Paints Company

Kenya’s 1st Tintable Waterpoofing Paint

Agency: Creative Edge - FCB Nairobi

Description

We’re excited to share our latest work for DuraCoat AquaTech Rainshield
Most people only think about waterproofing when it’s too late after the leaks, the damage, and the regret.
To change that, we created the magician Marangi, a painter so trusted, he’s seen as legend. Armed with the right product, he protects homes with near-mythical confidence. His rival tries to copy him without the product and ends up soaked, embarrassed, and laughed out of the village.
Ukikosa, Utachoma (if you miss it, you’ll mess it) is a cultural warning driving home the importance of choosing the right waterproofing from the start.
In a country where the rains always arrive, the wrong waterproofing isn’t just a mistake; it’s a mess you’ll live with.

This professional campaign titled 'Kenya’s 1st Tintable Waterpoofing Paint' was published in Kenya in July, 2025. It was created for the brand: Basco Paints Company, by ad agency: Creative Edge - FCB Nairobi. This 360° medium campaign is related to the Industrial industry and contains 1 media asset. It was submitted 5 months ago by Creative Edge - FCB Nairobi.

Credits

Client: Basco Paints
Agency: Creative Edge | FCB Nairobi
CEO: Prital Patel
ECD: Shameem Muhammad
Creative : Edward Oyugi, Hillary Limo, Elvis Kattam
Digital: Akil Ahmed, Samah Bains
Account Leadership: Glenn Vidali, Adnan Kassim
Strategy: Collins Wafula, David Wantahe
Producer: Ramila Hirani
Production House: Fingerprint Films

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