Airbnb launched an innovative content-led marketing campaign to mark the 25th anniversary of the fall of the Berlin Wall. The campaign, which will air on US national TV this weekend, leverages Airbnb’s greatest asset - its community - to bring to life its mission of belonging. It will also offer compelling content for any traveller planning to visit Berlin to join in the yearlong celebrations. A specially created microsite, www.belonganywhere.com/berlin, will act as a hub for the content.
This professional campaign titled 'Wall and Chain' was published in Germany in November, 2014. It was created for the brand: Airbnb, by ad agency: VCCP. This Film medium campaign is related to the Transport industry and contains 1 media asset. It was submitted over 9 years ago.
Advertising Agency: VCCP Berlin, Germany