Description
Slovaks have the fourth highest CO2 emissions from new cars in the European Union. During the European Mobility Week we changed branding from Volkswagen to WALKswagen and challenged people to cut emissions without their cars. We presented a new, durable and ecological model – stylish sneaker equipped with features that are useful for driving in the city.
This professional campaign titled 'WALKSWAGEN' was published in Slovakia in September, 2023. It was created for the brand: Volkswagen, by ad agency: MullenLowe GGK. This Digital, Direct, and OOH Outdoor media campaign is related to the Automotive industry and contains 1 media asset. It was submitted 23 days ago.
Credits
Advertising Agency: MullenLowe GGK, Slovakia
Creative Director: Brano Mlady
Art Director: Brano Mlady
Art Director: Martin Leitner
Copywriter: Mario Lapos
Strategy Director: Jakub Straka
