Every new year’s eve, we make wishes. This year, FRANZ&RENÉ had a crazy one. That everyone walks together, not over each other in 2019.
To help the world to do so, the agency produced mismatching socks, forcing symbolically public enemies to walk together.
We sent these socks to our partners, but also to our competitors and to the 4 "heroes” that made this campaign together.
This professional campaign titled 'Walk Together' was published in Switzerland in January, 2019. It was created by ad agency: franz&rené. This Direct medium campaign is related to the Agency Self-Promo industry and contains 6 media assets. It was submitted almost 4 years ago.
Advertising Agency: FRANZ&RENÉ, Bern, Switzerland
Creative Director / Copywriter: Yoann Cosson
Art Director / Illustrator: Gianluca Terzini
Art Director: Gaëlle Valentini
Photographer: Grégory Collavini