Description
Brief:
Compound lives is all about having a combination of luxury, privacy and perfect scenery. Cleopatra Developments gathered a collection of the perfect elements that are necessary for the creating the ultimate experience for its residents. The brief for such project was to visually show all the beauty and luxurious elements that will act as an initiative to current and new residents to get their unit at any of the Cleopatra developments compounds.
Technique used:
To create such cosy and homey feel, it was necessary to personalize the experience by mimicking the life of the compound showing various success elements. The best technique for creating such feel, was the point of view technique (POV), which gives everyone a chance to see himself a resident of Cleopatra Square/Palace compound, enjoying the various scenery, fresh air, proper neighborhood and above all safety.
This professional campaign titled 'Waiting for you' was published in Egypt in April, 2023. It was created for the brand: Cleopatra Developments, by ad agency: TBWA. This Design, Digital, and OOH Outdoor media campaign contains 3 media assets. It was submitted 9 months ago by Raafateleven: Ahmed Raafat of TBWA\Egypt.
Credits
Client: Cleopatra Developments
Agency: TBWA EGYPT
Managing Director: Fady El Safty
Art Director: Ahmed Raafat
Account Manager: Reem Hossam
