ADVERTISING

Mothercare

From one mother to another

Agency: Alshaya Creative Studio

Description

The concept involves portraying mothers at different stages of motherhood as they navigate the challenges that come with raising children. Each mother will be shown struggling to soothe a crying baby, change a diaper, choose the right car seat, pick out an outfit for their newborn, and more. Throughout the process, they will seek guidance, support, and answers from their own mothers via phone calls. The solutions to their problems will be found in the Mothercare product packages they receive and the items they purchase from the brand. Mothercare itself will offer these solutions.

The Brief
Raise awareness for Mothercare’s 40th Anniversary with the objective to reinstate the brand's presence in the region for mothers aged 25 to 45.

The Insight
First-time mothers always seek out advice and support from other experienced mothers to help them succeed in their journey.

The Strategy
Produce and create a hero film that showcases the tension points all new mothers face, and highlights how Mothercare has a solution for every question and helps guide them with their expertise and experience.

This professional campaign titled 'From one mother to another' was published in Kuwait, Saudi Arabia, and United Arab Emirates in June, 2023. It was created for the brand: Mothercare, by ad agency: Alshaya Creative Studio. This Film medium campaign is related to the Fashion, Health, and Toys industries and contains 1 media asset. It was submitted 8 months ago by Creative Solutions manager: Ali Abdeldaym of Alshaya Group.

Credits

Brand: Mothercare
Production House: Bigfoot Films

Directed by: Ali Abdeldaym & Yassin Montasser
DOP: Daniel Tudano
Creative Team: Maya Rizk - Nouran Atef - Ahmed Shohoud
Brand Team: Mai Al Othman - Noor Alshaya
Executive Producer: Aly Seifelnasr
Producer: Farah Abdulkader
Art Director: Charbel Zgheib
Stylist: Fabiana Lolli
Makeup Artist: Veronica Marina
1st AD: Chady Asfour
Production Manager: Sarah Hassoun

Editor: Ahmed Alzeeny
Color Grading: Nic Aposteli
Sound Design and Mixing: Ahmed Shabana - Amix DXB

Cleopatra Devel...

ADVERTISING

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