Mobility Dogs

Wagging Tail

Agency: TBWA


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Challenge: The Mobility Dogs Trust partners highly trained dogs with people who live with long-term disabilities like MS, muscular dystrophy and spinal cord injuries. These dogs help their partners with every day tasks, increasing independence and giving them a new lease on life. WhybinTBWA Auckland was tasked with raising public awareness around Mobility Dogs in an interesting and creative way.

This professional campaign titled 'Wagging Tail' was published in New Zealand in November, 2011. It was created for the brand: Mobility Dogs, by ad agency: TBWA. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 12 years ago.


Solution: To show the joy that these Mobility Dogs provide their partners, the agency created special ambient dog tails that fasten to the back of windscreen wipers. Bumper stickers accompanied the tails and drove people to the Mobility Dogs Facebook site. read less…
Advertising Agency: WhybinTBWATequila, Auckland, New Zealand
Executive Creative Director: Andy Blood
Art Directors / Copywriter: Iain Nealie, Tara McKenty
Post Production: Michelle Hong
Retoucher: Tom Vanderloos
Designer: Elena Panaita


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