VR Visualization of Kyiv’s Museum Heritage

Agency: Brain Tank


Our Brain Tank team, commissioned by FreeGen Group as part of a special project on digitizing the museum heritage of Kyiv, together with Kyiv Digital, brought to life the long history of Ukraine in a video, elevating its crucial elements from the 20th century. All of this is for the tourist and cultural hub of Kyiv. Let's delve into the details.

Well, we became part of a massive special project, "Virtualization of the Museum Heritage and Tourist-Cultural Legacy of Kyiv," with the goal of popularizing and preserving Ukrainian culture through digitization, following global cases of 3D modeling, AR, and VR digitization.

So, let's get to the essence. We were responsible for creating video clips for six museums in Kyiv.

However, we invite special attention to the work done for the Historical and Memorial Museum of Mykhailo Hrushevskyi, as this part, in our opinion, is the most interesting in terms of its content. It hides many deeply embedded stones that require illumination due to their complexity.

This professional campaign titled 'VR Visualization of Kyiv’s Museum Heritage' was published in Ukraine in January, 2024. It was created by ad agency: Brain Tank. This 360°, Digital, and Film media campaign is related to the Public Utility and Travel and Tourism industries and contains 13 media assets. It was submitted 3 months ago by Brain Tank.


Creative Marketing Communications Agency: Brain Tank, Kyiv, Ukraine
Partner: FreeGen Group, Kyiv, Ukraine
Production: Brain Post, Kyiv, Ukraine
Creative Director: Andrii Franchuk
Head of Brain Post: Anton Poberezhnyi
Project Manager: Valeriia Kychko
Designer: Valeriia Kolosova
Presentation Designer: Anton Babiy

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