Vitamin SEE

1.5 billion people worldwide suffer from vitamin deficiency. Yet for most of us, vitamins remain invisible… Centrum, global leader in nutritional supplements, embarked on a mission to make vitamins visible again, by portraying them like never before. Customized lenses powered by polarized light captured vitamins photographed at a microscopic scale. Images so tiny, they can only be measured in microns: the equivalent of one thousandth of a millimeter. To display these stunning visuals, we built a wellness gallery, set up within a two-hundred m2 dome at the heart of Dubai’s largest beach, and invited visitors to an immersive digital art exhibition. By using skin spectrophotometry, a non-invasive five-second test scanned the visitors’ vitamin levels and stored the data on a smart wristband. Our algorithm processed this information, enabling viewers to scan the wristband and visualize their nutritional data on screen, by transforming the microscopic photos into interactive animations. After the experience, a personalized report was emailed to each visitor, retargeting them with the supplement best suited to their needs based on their personal data: the higher their vitamin deficiencies, the higher the discount.