Crime, violence, and discrimination against women have recently increased in Azerbaijan. These issues are frequently covered in the media. People become indifferent as the media highlights the problems. They simply read and pass by, as if these have already become the new normal. Although most individuals disagree with this way of thinking and discrimination, they do nothing to prevent it. They just turn a blind eye. We also wanted to bring attention to this issue at Unibank's initiative. We wanted to demonstrate that each piece of news points to fundamental societal issues. Our messages were in this direction. We proved that the problem is not only the news, it has evolved into an issue that can be faced at any moment, anywhere, even at home. Posters aimed at raising public awareness quickly became popular on social media. Social media pages, people organically made shares. 90% positive feedback showed that the project has reached its target.
This professional campaign titled 'Violence news' was published in Azerbaijan in September, 2021. It was created for the brand: Unibank, by ad agency: Duyme Agency. This Content, Design, and Digital media campaign is related to the Finance industry and contains 3 media assets. It was submitted 6 months ago by small thing, big idea!: Duyme of Duyme Creative Agency.
Duyme Agency, Baku, Azerbaijan
Creative director: Rasul Zaidov
Art Director: Parviz Bayramguliyev
Copywriter: Haji Safarov