Kinderschutz Schweiz

Privacy Playground

Agency: Jung von Matt


On the International Day of Children's Rights on November 20th, Child Protection Switzerland launched the PRIVACY PLAYGROUND to draw attention to the dangers of “sharenting” (“to share” / “parenting”).
Stickers with cute motifs are attached to slides, climbing frames and swings. These contain a QR code that triggers push notifications on the smartphone as soon as the parents take a picture of their child. As cute or funny as children’s photos are, posting them can be dangerous. Once published, it's easy to lose control of it. It can quickly happen that a playground snapshot from Instagram ends up on pedo-criminal darknet platforms - or it only triggers cyberbullying years later.
There is only one rule when you think about sharing pictures of children on the web: #SharingIsNotCaring. Always. Not just on Children's Rights Day.

This professional campaign titled 'Privacy Playground' was published in Switzerland in November, 2021. It was created for the brand: Kinderschutz Schweiz, by ad agency: Jung von Matt. This Experiential medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 2 years ago by Executive Creative Director: Rob Hartmann of Jung von Matt LIMMAT.


Advertising Agency: Jung von Matt LIMMAT, Zürich, Switzerland


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