Description
In Portugal, IKEA has partnered with CIG — a governmental commission dedicated to gender equality — to help support victims of domestic violence through a safe and discreet reporting channel. By calling IKEA Customer Support and selecting option 8, callers are automatically redirected to the Domestic Violence Victim Information Line. The call, however, is registered as a contact with IKEA, helping ensure greater protection for those seeking help.
Over the past year, IKEA Portugal received more than twice the number of calls compared to 2024. The overwhelming majority of victims were women. But violence against women never affects only women. It impacts everyone around them — especially children. In fact, according to CIG’s latest report, more than half of the women sheltered in safe houses arrived with their children.
So, on March 8th, International Women’s Day, we launched a campaign highlighting this problem — which you can find in the attached files — and we would be very happy to see it featured on your website.
This professional campaign titled 'Violence against women never affects only women.' was published in Portugal in March, 2026. It was created for the brand: IKEA Portugal, by ad agency: Uzina. This Print medium campaign is related to the Public Interest and Retail Services industries and contains 4 media assets. It was submitted 9 minutes ago.
Credits
IKEA Portugal
Country Marketing Manager: Mónica Nogueira de Sousa
Country Communications Manager: Cláudia Domingues
Marketing Communications Manager: Carla Coelho
Content Specialist: Sara Pataco
PR Leader: João Nunes
Uzina
Executive Creative Director: Susana Albuquerque
Creative Director: Sérgio Gomes
Art Director: Micael Nunes
Copywriter: Francisco Carvalho
Designer: Ema Caetano
Client Service Director: Inês França Martins
Account Director: Fabiana Oliveira
Account Executive: Margarida Bento
Social Media Manager: Cátia Matias
