Vehicle of Change
Agency: Saatchi & Saatchi
The Toyota Mirai eco-billboard campaign, in coordination with Saatchi & Saatchi LA and Clear Channel Outdoor Americas, will help clear the air from April 3rd through May 28th. Thirty-seven billboards in Los Angeles and San Francisco will create 24,960 square feet of pollution scrubbing surface and reverse the equivalent of 5,285 vehicles worth of nitrogen dioxide (NOx) emissions per month. NOx is a key ingredient in acid rain and smog.
This professional campaign titled 'Vehicle of Change' was published in United States in April, 2017. It was created for the brand: Toyota, by ad agency: Saatchi & Saatchi. This Outdoor medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 6 years ago.
Advertising Agency: Saatchi & Saatchi, LA, USA
Creative Director: Marc d’Avignon
Executive Communications Director: John Lisko