Description
KFC is flipping the script, giving people more of what they love, all for less. With the introduction of its Value Feast lineup, the brand is redefining value as more than just price, delivering an abundance you can actually see, without compromising on the taste and quality KFC is known for.
At the heart of the Value Feast lineup are Box Feasts, three boxes packed with KFC favorites to satisfy any appetite.
Why Now: Meeting the Moment on Value
As everyday costs continue to rise, how people think about value is changing. KFC is meeting that shift with Value Feast.
“At the end of the day, people just want a meal that feels like it delivers,” said Melissa Cash, Chief Marketing Officer, KFC U.S. “What we’re seeing is that people still expect their meal to feel complete, satisfying and abundant, and that’s where Value Feast stands apart, delivering a full box with an irrational amount of chicken for the price.”
The Box Feasts: Built for the Solo Max Move
KFC’s new Box Feasts come in a range of price points**, each offering a complete meal in one box:
$7 Box Feast: 1 KFC Snacker, 5pc Nuggets, 3oz Fries, Medium Drink
$9 Box Feast: 2 KFC Snackers, 5pc Nuggets, 3oz Fries, Medium Drink
$11 Box Feast: 1 Chicken Sandwich, 2 Tenders, 3oz Fries, Medium Drink
The Snacker is made with a mini brioche bun, one hot and crispy tender, mayo and pickles. Guests can remix their Snacker with spicy mayo, coleslaw, or both.***
From quick meals between busy moments to more relaxed nights in, Value Feast fits into everyday routines, taking the guesswork out of deciding what to eat next.
A Campaign Built on an Irrational Amount of Chicken for the PriceTo support the launch of its value lineup, KFC is introducing a new campaign inspired by a simple truth: when you get food you’re genuinely excited about, you can’t help but celebrate a little.
In the new spot, the Colonel introduces Box Feasts and can’t help but break into a full-on dance as the music kicks in, turning that feeling of getting a full, satisfying meal into something you can actually see play out. It brings to life that familiar reaction when the food hits and you just know you made the right call.
Together, it reinforces what Value Feast is all about: a meal that doesn’t just deliver on value but feels like a win the moment you open the box.
This professional campaign titled 'Value Feast' was published in United States in April, 2026. It was created for the brand: KFC, by ad agency: Highdive. This Film medium campaign is related to the Food industry and contains 2 media assets. It was submitted about 2 months ago.
Credits
KFC
Catherine Tan Gillespie, President, USA
Melissa Cash, Chief Marketing Officer, USA
Anna Faktorovich, VP, Vice President, Retail Strategy and Product Marketing
Samantha Owens, Director, Brand Value & Loyalty
Telly Carayannakis, Director, Media & Partnerships, KFC U.S.
Stephanie Ibanez, Brand Manager, USA
Elizabeth Lopez, Marketing Analyst, KFC U.S.
Highdive Agency Leadership:
Megan Lally, Owner & CEO
Chad Broude, CCO, Co-Founder
Mark Gross, CCO, Co-Founder
Nimisha Jain, Chief Strategy Officer
Jen Passaniti, Head of Production
Isabel Long, Chief Marketing Officer
KFC Team:
Doug Fallon, Executive Creative Director
Steve Fogel, Executive Creative Director
Rich Fiset, Group Creative Director
Banks Noel, Group Creative Director
Adam Battista, Executive Producer
Emily Addy, Senior Producer
EB Jackson, Group Account Director
Arianna Coxe, Senior Account Director
Delaney O’Tuel, Account Executive
Erin Wong, Group Strategy Director
Jamie Kohler, Strategy Director
Kelley Beaman, Director of Business Affairs
Brenna Alfano, Business Affairs Manager
Production Company (60/30): MJZ
Director: Tom Kuntz
President: David Zander
Executive Producer: Eriks Krumins
Producer: Donald Taylor
Director of Photography: Hoyte van Hoytema
Production Company (15s Food & Lifestyle Footage): Trevor.TV
Director and Director of Photography: Trevor Shepard
EP/Line Producer: Ursula Camack
Production Supervisor: Orzai Rizo
Production Designer: Erin Dallesandro
Food Stylist: Maelle Deschutter
Editorial (All Edits): 1986 Studios
Managing Director: Larissa Berringer
Executive Producer, Post: Mike Trivisonno
Brand Film: Carlos Lowenstein
Value Editor: Patrick O‘Leary
Assistant Editor: Lilly Beck
Audio Record & Mixing (All Edits): Another Country
Sound Designer / Mixer: Peter Erazmus
Audio Assistants: Brett Rossiter
Executive Producer: Louise Rider
Producer: Josh Hunnicutt
Managing Director: Tim Konn
Visual Effects/Finish (60/30s): Kevin VFX
Senior Executive Producer: Sue Troyan
Executive Creative Director: Tim Davies
Creative Director: Glyn Tebbutt
Senior Producer: Dan Roberts
Coordinator: Andy Zhao
2D Team: Ryan Raith, Steve Gibbons, Dag Ivarsoy, Ben Smith, Rob Winfield, Jeff Langlois,
Animation/Finish (15s/Socials): 1986 Studios
Managing Director: Larissa Berringer
Executive Producer, Post: Mike Trivisonno
VFX Supervisor: Randy McEntee
Flame Lead: Jeff Kyle
Flame Artist: Andy Dill, Matt Spencer
Design Animation: Jake Thomas, Jon Gallo
Color (All Edits): Company 3
Colorist: Stefan Sonnenfeld
Color Producer: Wesley Lewis
