In 2020, Karol G released one the of the biggest reggaeton hits of the decade: TUSA.
A few months later she was announced as the headliner of Costa Rica’s biggest music festival: Picnic Festival, along side a sponsor grid that included us and a bunch of big brands, we needed to stand out.
Instead of promoting a simple ticket giveaway, we used the song's lyrics, which tell the story of a girl ghosted by her lover: "But he left her in voicemail, maybe she's with another girl", to launch a promo that gave party tickets to those who were ghosted for Valentine's Day.
To win all they had to do was show us the ghosting evidence, and the worst ones got their revenge at the sickest party of the year.
More than 5.000 ghosted conversations received.
2.4 MM people reached
3.1 MM Impressions
This professional campaign titled 'Valentine's Ghosting' was published in Costa Rica in February, 2019. It was created for the brand: ampm, by ad agency: Orson. This Integrated medium campaign is related to the Media industry and contains 2 media assets. It was submitted over 2 years ago by Creative Director : Julian Robert of Orson.
Advertising Agency: Orson, Costa Rica, Costa Rica