Valentine’s Day Collaboration

This project celebrates a seasonal collaboration through a bold and playful CGI narrative.
Built around the energy of Valentine’s Day, the film combines recognizable symbols with dynamic transformations to create a memorable retail announcement.

CREATIVE IDEA
At the center of the concept stands a grand Cupid statue, setting a romantic yet dramatic tone.
As Cupid releases an arrow, it flies through the scene and strikes the Target logo — triggering a visual transformation.
The storefront facade begins to unfold like a gateway, revealing a vibrant composition inside. A wave of Vitamasques lip balms rises and levitates into the air, accompanied by Target’s signature heart motif.
The sequence is fast, fluid, and energetic, blending romance with bold retail visuals to clearly communicate the collaboration.

RESULT
The concept delivers a strong seasonal message through a visually engaging and symbolic narrative.
By combining Valentine’s Day imagery with brand elements, the film captures attention, reinforces availability, and makes the message instantly clear — Vitamasques lip balms are now at Target.