Launch of a new collection. CGI Retail Promotion Campaign

This project introduces a new collection of ultra-lightweight sneakers through a visually playful and imaginative CGI concept.
By taking the idea of lightness literally, the video creates a surreal and engaging visual experience that highlights the product’s weightless feel.

CREATIVE IDEA
The video showcases sleek sneakers effortlessly floating in the air, defying gravity and moving through stylized urban environments.
Subtle “easter eggs” are integrated into the scenes — from minimal billboards to branded elements — gently reinforcing the launch of the new collection without distracting from the main visual.
The focus remains on the sensation of lightness, with every movement designed to feel smooth, airy, and effortless.

RESULT
The concept delivers a clear and memorable representation of the product’s key benefit.
By turning lightness into a visual narrative, the film captures attention and creates a strong emotional connection with the audience.