This campaign addresses the rise in domestic abuse at Christmas. Abusive relationships rarely start out bad. At some point, they turn. These ‘reversible’ poems dramatize that turning point. Read from top to bottom they present a cosy, loving relationship. But when read from bottom to top, they reveal the horrific undercurrent of abuse.
This professional campaign titled 'Auld Lang Syne, Christmas Eve, Mistletoe' was published in United Kingdom in December, 2018. It was created for the brand: Refuge, by ad agency: McCann. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted almost 4 years ago.
Advertising Agency: McCann Bristol, UK
Creative Director: Jon Elsom
Art Director: Ken Sara
Copywriter: Zane Radcliffe
Typographer: Steve Lay
Photographer: George Aytoun