Stadium seats
children playground
Swan pedal boat
Car paint
Description
ZEISS, the global leader in eye health, is the only brand that offers lenses with maximum protection against UV rays. The problem is that people don’t worry about protecting their eyes because they don’t realize how harmful UV radiation can be to their vision. With this in mind, we decided to show how ultraviolet radiation destroys everything without protection — even extremely resistant objects designed to withstand outdoor environments all the time.
This professional campaign titled 'UVProtect' was published in Brazil in September, 2025. It was created for the brands: Carl Zeiss and Zeiss, by ad agency: REF+. This OOH Outdoor and Print media campaign is related to the Health, Other, and Personal Accessories industries and contains 4 media assets. It was submitted 3 months ago.
Credits
Brand: ZEISS
Agency: REF+
Client: Paula Queiroz
CCO: Renato Pereira
DC: Nicolás Ciccola
CW: Edgard Vidal
AD: Eduardo Sales Faria, Edgard Vidal
COO: Ricardo Calfat
Account Director: Marcela Alves
Account Executive: Fernanda Albuquerque
CBO: Fernando Calfat
Diretora Geral de Mídia: Fernanda Gallo
Media manager: Larissa Nascimento
Strategy director: Leticia Massa
Planning manager: Marllon Viana
