Description
In 2023 Brazil experienced the hottest Summer ever recorded in its history. The UV index reached "extreme" levels every day for 120 consecutive days. At this intensity, it only takes 10 minutes for the skin to burn and permanently damage DNA. And according to the World Health Organization, 'Sunburns in childhood lead to a higher risk of skin cancer later in life.’
With this knowledge in mind A.C. Camargo set out to find a solution for the future that could fit with youth culture today. And so we created the ‘UV Referee’ a wearable accessory that changes color when exposed to UV rays. Its simple design is easy for kids to understand: the more it changes color, the higher the UV index exposure. So, when the intensity of the color increases, it sounds a silent but colorful alarm to increase your level of sun protection.
This professional campaign titled 'UV Referee' was published in Brazil in March, 2024. It was created for the brand: ACCamargo Cancer Center, by ad agency: Area 23. This Ambient, Direct, and Experiential media campaign is related to the Health and Public Utility industries and contains 3 media assets. It was submitted 3 months ago.
Credits
Advertising Agency: Area 23, New York, USA
Production Company: Flavor Studio, Curitiba, Brazil
Audio Production: CANJA, São Paulo, Brazil
Chief Creative Officer: Tim Hawkey
Executive Creative Director: Josh Grossberg
EVP Group Creative Director: Felipe Munhoz
Group Creative Director: Kieran Moroney
Group Creative Director: James Buonantuono
Creative Director: Sttenio Costa
Creative Director: Mateus Coelho
Creative Director: Diego Torgo
Associate Creative Director: Renan Bulgari
Creative Engineering Director: Aaron Stack
Executive Director Project Management: Jennifer Ma
Director Project Management: Paul Blake
Group Production Director : Robin Feldman
Senior Producer: Jennifer Mejia-Ponce
Production:
Flavor
Director: Gabriel Twardowski
Executive Director: Mauricio Daniachi
Producer: Carol Pajuaba
Executive Producer: André Bronx
Editor: Erich Gegenbauer
Craft & Design: Vandré Fernandes
Audio:
CANJA
Sound Director: Filipe Resende
Sound Director: Eduardo Karas
Executive Producer: Nessa Mafra
Project manager: Ana Flor Bohrer
Project manager: Flavia Medeiros
Project manager: Mariana Aldrigue
Sound Design: Vinni Macedo
Music: Levi Mynssen de Mello
Voice Direction: Bruno Vieira Brixel
Audio Editor: Ardlez
