Everybody is sick and tired to hear about condoms. So MTV created a new concept that goes straight to the point: #USEITDICK. The campaign contains three films: Male Mermaid, Jumping Jacks and Tennis Player. Each one shows idiot doubts about condoms and the answer always comes from MTV: #USEITDICK. Literally.
This professional campaign titled '#USEITDICK, Tennis Player, #USEITDICK, Male Mermaid, #USE...' was published in Brazil in April, 2013. It was created for the brand: MTV, by ad agency: Loducca. This Film medium campaign is related to the Media industry and contains 3 media assets. It was submitted almost 10 years ago.
Advertising Agency: Loducca, Brazil
Creative Directors: Guga Ketzer, Cássio Moron, Fábio Saboya, Sérgio Mugnaini
Copywriter: Thiago Bocatto
Art Director: Maria Eduarda Di Pietro
Agency Producers: Ana Luisa Andre, Claudia Stancev
Account Supervisors: Fernão Cosi, Fabiane Veiga
Advertiser's Supervisors: Wagner Gorab, Ana Penteado, Eduardo Zanelli
Account Manager: Flávia Godoy
Planners: Ken Fujioka, Daniel De Tomazo
Producer: Larissa Luisi
DOP: Rafael Levy
Editing Company: Conspiração Digital
Post Production: Ricardo Souza
Executive Director: Cristina Lopes