Unwrap the Memories
School: MSA University
Theme board
logo
Poster 1
poster 2
poster 3
poster 4
p.o.p display
katikato with strawberyy
katikato with blueberry
katikato with milk chocolate
katikato with pistachio
katikato with white chocolate
shamdean wafer package
naweam package
rave package
keychains
t-shirt 1
t-shirt 2
sticker 1
stickers 2
stickers 3
notebook 1
notebook 2
notebook 3
notebook 4
tote bag
Description
A rebranding campaign for Al Shamadan chocolate wafer that revives the brand through a nostalgic concept. The project combines modern illustrations with playful storytelling to reconnect younger audiences with the memories of the brand while preserving its authentic identity. The campaign includes packaging, posters, point-of-sale display, and promotional merchandise.
This student campaign titled 'Unwrap the Memories' was published in Egypt in July, 2026. It was created by ad school: MSA University. This Design, Digital, and Print media campaign contains 26 media assets. It was submitted 2 days ago.
Credits
This project is created by Habiba mahmoud
Faculty of Arts and Design , MSA University.
Dr. Nagwa El Adawy
LA. Menna Zakaria
TA. Yara Faisal
TA. Mohamed El Sheshtawy
