Car Shoppers Make the Right Call in New Ad Starring Dodgers’ Tommy Edman

National car-shopping resource Edmunds wants car shoppers to make the right call—literally—in “The Challenge,” an LA-first social ad campaign featuring Los Angeles Dodgers’ superutility player Tommy Edman. Directed and produced entirely in-house, the ad series targets a deliberately narrow audience and runs in Los Angeles and select markets nationwide across Meta platforms today through mid-September.

The ad spot is the latest element of Edmunds’ “Back to Back” brand campaign, an extended partnership with the Los Angeles Dodgers and Edman for the 2026 season. Through the campaign, fans will discover how they can use Edmunds to browse millions of new and used vehicle listings and get a free appraisal with up to three offers on their current car.

In the ad, Edman calls out the biggest pain points of driving in Los Angeles, from heavy traffic to high gas prices and today’s challenging affordability conditions. Developed for sports fans, the social-native commercial plays on the familiar concept of challenging a close call. Edmunds uses the concept as an extended metaphor, showing shoppers how its digital tools help them to make a more informed, confident call on their next vehicle purchase.