Unwrap the Magic

Agency: the7stars


H&M has unveiled a giant advent calendar in Shoreditch to provide festive gift inspiration during the 25 days of Christmas.

Designed to look like a gift-wrapped Christmas present in the heart of Shoreditch, each day a window opens to reveal a festive array of H&M gifting options to the Christmas shoppers passing by.

‘Unwrap the magic’ is part of the H&M’s 2022 Holiday campaign highlighting products from the H&M gift guide. The mural artwork is from visual artist Maddalena Carrai and Mural Republic.

The advent calendar is part of a much broader OOH campaign, planned and booked by the7stars and Kinetic, including several large-format murals, banner ads and digital OOH sites across the UK.

This professional campaign titled 'Unwrap the Magic' was published in United Kingdom in December, 2022. It was created for the brand: H&M, by ad agency: the7stars. This Experiential and OOH Outdoor media campaign is related to the Retail Services industry and contains 3 media assets. It was submitted about 1 year ago.


Client: H&M
Hannah Townsend, Media Lead, H&M
Alice Russell, Content Production Marketing Manager, H&M

Visual Artist: Maddalena Carrai

Media Agency: the7stars
Lynsey Brook, Planning Lead, the7stars
Georgina Simms, Client Lead, the7stars
Jasmine Allen, Media Planner, the7stars
Megan Heron, Media Planning Executive, the7stars

OOH Agency: Kinetic
Julia Dobbin, Kinetic
Sam O'Connell, Kinetic
Hannah Russell, Kinetic

Mural Agency: Mural Republic
John Flaherty, Mural Republic
Geoff Gray, Mural Republic


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