Waffle
Chocolate
Bread
Description
Keep your furniture off their menu! Termites and borers don’t see wood the way we do. To them, it’s not a piece of furniture — it’s food. The idea is to highlight this “pests' perspective” in a light, quirky, and relatable way, equating common food items (chocolates, waffles, bread) to how these pests perceive wooden furniture.
Just as chocolates or waffles are tempting snacks to humans, untreated plywood too presents itself as an irresistible feast for termites and borers.
Everest Termite-Borer Proof Plywood is engineered with advanced technology that protects the core of the plywood from within, acting as a shield against infestation. Its treatment ensures pests cannot feed on or nest within the wood — significantly extending the lifespan of furniture and keeping it structurally sound and beautiful over time.
In short, Everest Ply makes sure their plywood is safe — and completely "unsnackable."
This professional campaign titled 'Unsnackable plywood' was published in India in July, 2025. It was created for the brand: Everest Ply, by ad agency: Monkey Wrench Communications. This Content, Design, and Digital media campaign is related to the House, Garden, Household Products, and Office Equipment industries and contains 3 media assets. It was submitted 3 months ago by Creative Director (Copy): Madhura Chakravarty of Monkey Wrench Communications.
Credits
Agency: Monkey Wrench Communications, Kolkata
Client: Everest Ply
Director (Creative and Strategy): Sudip Dey
Creative Director: Madhura Chakravarty
Copywriter - Purnata Chowdhury
Junior Visualiser - Satadru Dhar
Social Media Manager : Priyadarshini Sarkar
