Aguardiente Origen


Agency: MullenLowe Group


Today’s music is criticized because of their misogynistic lyrics that romanticize this behavior; however, this was also common in the past, but nobody seemed to care or say anything about it. That’s why, on International Men's Day, we chose some classic songs to expose the permanence of this toxic reality and to make a toast for the men who are not part of this tradition.

This professional campaign titled 'UnRomantic-Songs' was published in Ecuador in November, 2019. It was created for the brand: Aguardiente Origen, by ad agency: MullenLowe Group. This Print medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted over 4 years ago.


Advertising Agency: MullenLowe-Delta, Guayaquil, Ecuador
General Creative Director: Carlos Vergara
Creative Director: Miguel Cedeño
Copy: Juan Encalada
Digital Content: Germán Demey
Art Director: Jason Blanco


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