1 in 9 adolescents is a victim of cyberbullying. Nearly half of them have never reported it. Unlike physical bullying that leaves behind scars and bruises, online bullying is much harder to spot. Daniel represents every child who has been silenced through technology. By creating digital billboards that project soundwaves inaudible for the human ear, Shazam recognized the “silence” and helped Daniel and other victims to speak up.
This professional campaign titled 'Unmute Daniel x Shazam' was published in Singapore in April, 2018. It was created for the brand: Singapore Children’s Society, by ad agency: MullenLowe Group. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 4 years ago.
Advertising Agency: MullenLowe Group, Singapore
Executive Creative Directors: Erick Rosa, Ang Sheng Jin, Daniel Kee
Associate Creative Director: Sergey Mastobaev
Copywriter: Raul Palhares
Art Director: Sergey Mastobaev
Account Managers: Meredith Quah, Samuel Christian
Technical Director: Adam Etline
UX Designer: Aditi Khumbat
Editor / Motion Graphics Designer: Adam Snyder