A campaign to make missing people unmissable has been launched by the Missing Persons Advocacy Network (MPAN). The campaign follows 2016’s "Too short stories" campaign, and features a reimagining of traditional missing persons’ posters into vibrant stories and images that reflect the person that family and friends know.
With over 38,000 Australians reported missing every year, and many remaining missing long term, "The Unmissables" aims to get Australia’s best storytellers and artists to highlight these important untold stories. The campaign aims to match artists and authors with the family of a long term missing person, to create a piece of art that highlights the missing person as an individual – beyond their vital statistics.
This professional campaign titled 'Unmissables' was published in Australia in May, 2017. It was created for the brand: Missing Persons Advocacy Network, by ad agency: Grey. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted almost 6 years ago.
Advertising Agency: Grey, Melbourne, Australia
Associate Creative Director / Writer: Sally Richmond
Associate Creative Director / Art Director: Lauren Doolan
Executive Creative Director: Lauren Doolan
Chief Creative Officer: Michael Knox
Managing Director: Claudia McInerney
National Planning Director: Danish Chan
Account Director: Catherine David
Account Manager: Casey Nguyen
Agency Producer: Katie Wellbelove
Editor: Leigh Cooke / Glass Case Productions
Digital Producers: Nicolas Brosse, Matt Knight
Digital Developers: Jono Casley, Simon Codrington
Designer: Renee Luri
Social / Digital Manager: Belle Thompson
Director / DOP: Max Walter