Description
In Latin America, salt is related to bad luck. For this reason, Cris-Sal, the brand that had never been able to sponsor the Ecuadorian team, was able to help them by doing what no one has ever dared to do: support our team's rivals.
This professional campaign titled 'Unlucky Sponsor' was published in Ecuador in May, 2022. It was created for the brand: Cris-Sal, by ad agency: Paradais DDB. This OOH Outdoor medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago by Creative: José Reinoso of Paradais DDB.
Credits
Chief Marketing Officer: Sandra Terranova
Marketing Director: Daniela Arbelaez
Chief Creative Officer: Agustín Febrés-Cordero
Chief Strategy Officer: Ricardo Medina
Executive Creative Director: Lupas Celis
Creative Director: José Serrano
Creative Director: José Reinoso
Copywriter: Roberto Concha
Art Director: Daniel Gabela
Designer: Ana Cornejo
Account Executive: Juan Sebastián Endara
Community Manager: Renato del Salto
Producer: César Knezevic
Editor: Christopher Valdiviezo
