MIOT Hospitals

Unlock your Mind

Unlock your Mind: Man

Unlock your Mind: Elderly

Unlock your Mind: Woman

Unlock your Mind: kid


Since the start of the pandemic, MIOT has been helping patients overcome COVID-19 not just physically, but even mentally. Issues like work stress, job insecurity, pay cuts, uncertainty over children’s education, strained relationships, increased household work and zero social life also made patients feel locked up. Responses like fear, anxiety, anger, sleep disorders, restlessness, depression, post-traumatic stress and other emotional responses can take a toll on an individual’s overall health and mental well-being. In some cases, it may even lead to self-harm. Many felt trapped by stress and anxiety-related issues or emotional responses stemming from losing their dear ones to COVID-19.

Having understood the importance of emotional support in these trying times, MIOT launched the ‘Unlock Your Mind’ campaign to help those impacted by COVID-19. The campaign’s real objective was to make the general public aware of the emotional stress they carried due to the various facets of the inevitable lockdown.

The campaign helped many realise their emotional problems and how a solution was offered by MIOT for addressing them at the early stage by unlocking their mind to our psychiatrist. Due to strict lockdown regulations, conducting camps, consultations or workshops was very difficult. Through this campaign, MIOT managed to reach out to thousands of people with emotional issues, via social media. The team answered every single question thrown at them.

Seeing this interactive campaign becoming successful, MIOT extended it through a series of webinars on mental well-being. MIOT also conducted webinars at schools, colleges and corporate companies to help those mentally affected by just staying at home during the lockdown. MIOT’s expert psychiatrists answered many calls which helped in treating emotional and behavioural difficulties in people of all age groups. The answers to the general public were published in the local newspaper, so that others could also benefit from them.

This campaign was extended not just to the people of India but also across the globe. We are happy and proud that this initiative has directly helped thousands of people overcome trying times and made a difference to their lives.
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This professional campaign titled 'Unlock your Mind' was published in Fiji, India, and Seychelles in May, 2021. It was created for the brand: MIOT Hospitals, . This Design, Digital, and Print media campaign is related to the Health and Pharmaceutical industries and contains 4 media assets. It was submitted about 1 year ago.


Managing Director: Dr. Prithvi Mohandas
VP Design & Communication: Gowthaman Kandavelu
VP Brand: Arun Kumar Sengathir Selvan
Art Director: Srinivasan.T, Anoop.A
Illustrator: Narendar
Copywriter: Mayun Samavedam
Digital Marketing Manager: Karthikraj Chandran
Brand Promotion Manager: Dr. N. Harshithaa
Edit: Balasubramanian R


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