Unlock your freedom

Agency: FCB


Toyota South Africa is showing South Africans exactly what the phrase ‘the luxury of freedom’ means with the launch of the new Toyota Fortuner.
Owing to its repertoire of capabilities, the Toyota Fortuner has earned its title as South Africa’s SUV of choice for more than a decade, and delivers the complete package sought after in a vehicle within this segment, It’s known to offer exceptional value-for-money for those who are motivated by its lifestyle qualities, as well its ability to undertake long trips and handle off-road conditions.
In recent years, the Fortuner’s positioning has been expressed creatively as ‘the luxury of freedom’.

This professional campaign titled 'Unlock your freedom' was published in South Africa in November, 2020. It was created for the brand: Toyota, by ad agency: FCB. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 2 years ago.


Advertising Agency: FCB Joburg, South Africa
Nahana Communications Group Chief Executive: Brett Morris
Executive Creative Director: Tian Van Den Heever
Executive Business Director: Alan Schreiber
Creative Director: Julie Thorogood
Copywriter: Stefan Schutte
Art Director: Nivedhna Manidutt
Communication Strategic Planner: Lara Chatzkelowitz
Digital Strategic Planner: Langelihle Sithole
Project Manager: Thato Rahlau
Account Lead: Itumeleng Mokae
TV Producer: Nakita Bolus
Production House: Egg Films
Director: Adrian De Sa Garces
Post-Production: Audio Militia


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