Tata Harrier

Unleash The #Dark

Agency: Dentsu


What does the colour black mean to you? To some, it’s a sign of defiance, to some a bad omen or the colour of death and despair. But to auto-heads, it’s a colour that makes a statement. A shade full of suaveness and swag. And that’s the colour Harrier Dark comes in. To build the imagery of Harrier dark with a neo-noir undertone, we created a digital film that portrays the Harrier Dark in all black, accentuating its bold look. The film takes pride in giving in to the dark side and urges the viewers to unleash the dark within. In the film, the Harrier Dark cruises through an unlit enigmatic road that cuts through a dense foggy forest.

This professional campaign titled 'Unleash The #Dark' was published in India in September, 2019. It was created for the brand: Tata Harrier, by ad agency: Dentsu. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 4 years ago.


Advertising Agency: WATConsult, Mumbai, India
AVP (operations): Manika Juneja
Regional Head: Sonia Sharda
Copywriter: Shoubhik Roy
Designers: Shweta Prabhu, Ninad Kadam
Lead Account Manager: Riya Bhaskaran
Account Manager: Vijay Thakur
Sr. Digital Media Executive: Glenn Nazareth
Digital Media Executive: Aniket Ghodke
Production Team: Powerdrift


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