Unlaced
Description
PROBLEM: TELL THE STORY OF ON’S SWISS ENGINEERING APPAREL TECHNOLOGY TO A GENERATION ALREADY HOOKED ON ACTIVEWEAR WHO DON’T KNOW WHAT THEY’RE MISSING.
BIG IDEA: LET YOUR VICTORY BE THE STORY, NOT YOUR WARDROBE.
This professional campaign titled 'Unlaced' was published in United States in December, 2024. It was created for the brand: On, . This Digital, Integrated, and Print media campaign is related to the Fashion, Health, and Sportswear industries and contains 4 media assets. It was submitted 12 months ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Anastasia Svetlova
Copywriter: Catie Rokkos
Instructor: Mel White
Voice Over: Benny Silver
