The music industry needs to change to bring in new musical talent, as 90% of produced Hip Hop music never reaches out to an audience.
With this campaign, we’re giving up-and-coming artists the chance to shine by being featured on Chance’s playlist on SoundCloud.
Chance’s one of the biggest independent Hip-Hop artists in the world. He has had a longstanding relationship with the platform and is a big supporter of unsigned artists.

This student campaign titled 'Unlabeled' was published in United States in June, 2019. It was created for the brands: Chance the Rapper and SoundCloud, by ad school: Academy of Art University. This Digital medium campaign is related to the Music industry and contains 1 media asset. It was submitted almost 5 years ago.


Advertising Agency: Academy of Art University, USA
Instructor: Mark Edwards
Art Directors: Freija Edlund, Frans Ahlberg
Copywriters: Aron Ramstedt, Amanda Wennberg


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